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Task Achieving QC Story for Attractive Quality Creation
By  Dr. Noriaki Kano
Chairman, Kano Quality Research Institute Tokyo, Japan


10th JUNE 2007
Grand Ballroom, Century Park Hotel Bangkok, THAILAND 
08.30 am.  - 16.30 pm.


Dr. Noriaki Kano is a world-renowned pioneer in Total Quality Management and customer satisfaction. He has been a Professor in the Department of Management Science at Tokyo University of Science. In 1997, Dr. Kano was awarded the Deming Prize for individuals, the highest honor of its kind in Japan for his ground-breaking theory on “Attractive Quality” and his contributions to Quality Circles. He has won numerous other awards such as Lancaster Medal from the American Society of Quality and the Nikkei Quality Control Literature Prize on multiple occasions. He currently serves as the Chairman of the prestigious Deming Applications Prize Committee and as Board Director of the Japanese Union of Scientists and Engineers (JUSE). Earlier he had also served as the President of the famous Japanese Society for Quality Control (JSQC)... Dr. Kano is the founding chairman of the Asian Network for Quality (ANQ) and a member of the International Standards Organization (ISO) He was a consultant to United Nations Industrial Development Organization. Dr. Kano had been a visiting faculty at leading universities throughout the world. He consults with many international companies in Japan, rest of Asia, and the US.


08.00 - 09.00 

09.00 - 09.30       
Keynote Address and Opening 
by Dr. Paritud Bhandhubanyong  
President of  Foundation for TQM Promotion in Thailand         

09.30 - 09.45 
Morning Refreshments

09.45 - 12.00       
Task Achieving QC Story for Attractive Quality Creation
By  Dr. Noriaki Kano  
Chairman Kano Quality Research Institute Tokyo, Japan 
1. Historical Development of Quality as Competitive Advantage
2. Attractive Quality and its Life Cycle

12.00 - 13.00 

13.00 - 14.30       
3. Integrated Procedure for Quality Management
-  Procedures for Maintenance, Problem Solving and Task  Achieving and Integrated
Procedure for Quality Management
- Historical Development of PDCA Cycle and QC Story

14.30 - 14.45 
Afternoon Refreshments

14.45 - 16.30       
4. How to Apply Task Achieving QC Story
5. Attractive Quality Creation with Task Achieving QC Story


  1. All sessions will be undertaken in English  (summarize in Thai provided)
  2. Ideal for organizations who focus on practicality


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DOWNLOAD TQM Forum 2007   (pdf file 154 MB)